Survey on social media use by wine drinkers should be leveraged by wine retailers

How do wine drinkers use social media?

44% used it to discuss wine

47% looked up wine prices

54% tried to get wine information

51% asked friends for wine recommendations

What social media platforms do wine drinker use most?

Facebook 84%

YouTube 47%

Twitter 45%

Wine retailers should post wine descriptions, reviews and suggested food pairings online. Price can be a competitive disadvantage to list for many retailers unless they are doing direct to consumer internet sales.

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