Amazon Brand Registry 2.0 provides a way for brand owners to register their trademarks and brand assets with Amazon to help in the policing and enforcement against infringers and counterfeiters. To qualify, the trademark owner must have a paid professional Amazon account and registered trademark in standard character form. The registration does not extend to logos and stylized marks at this time. There is no cost to register and no downside to doing so. If you sell products or services that can be sold on Amazon, look into this program.