NYSLA Expands Suppliers’ Ability to Entertain Consumers: Part 1

Supplier reps can now buy themselves a drink and a drink for individual patrons of a retailer.

Supplier reps can now entertain customers at business meetings where there is a legitimate business purpose for the meeting (discussing product sales, new product introductions and other business related issues, not holiday parties). Attendees can include a gathering of a supplier employees and/or representatives for entities that do business with a supplier. The group may also include other suppliers, distributors, retailers and media reps. There are no spending restrictions or limits on the number of meetings at any particular on premise location. The event must be in a reserved area (can be as little as one table).

Supplier reps can now entertain customers at private invitation only events closed to the general public. These events need not be conducted for a business or promotional purpose. It must be a gathering of invitees who have an identifiable affiliation with a supplier (e.g., a party for employees, vendors or business associates), or a common affiliation or relationship with each other (e.g. journalists, sports teams or non-profit organizations). Retail licensees and their employees can be invited, as well as the media.  Invitations must be sent by a supplier to invitees by individual name by phone, e-mail, letter, in person, and each such invitee may bring only one guest. The event must be in a reserved area (can be as little as one table).

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