Two people holding glasses of beer

Join the Discussion: What is the Goal for your Collaboration Beer?

There are many situations where a collaboration beer project can be a strategic move for a brewery or cidery. Here are a few:

-Producing a beer that is greater than the sum of its parts
-Celebrating/memorializing an event
-Participating in a charity project or event
-Learning from other brewers
-Professionally working with other brewers
-Reaching a new audience/market
-Marketing buzz by collaborating with a celebrity, chef, band, movie or TV show

Are there others? If you have done a collaboration project, what benefits did you experience? What’s not on our list? What challenges did you experience?

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