Cheat Sheet for Pricing Bar Drinks

Many of our clients despise reading and just want “the bottom line.”  Here it is:

Measurement Equivalents

750 mL bottle = 25.4 ounces

dash = 02 ounces

tsp. = .16 ounces

Tbs. = .48 ounces

Target pour cost  =     Cost of Ingredients/Retail sales price of drink  = 18% – 24%

 

In calculating drink costs, be sure to include all of your key Ingredients

mixers

garnishes

alcohol

(entertainment)  If you have a band or other entertainments, you should                                 include these extra costs into your drink costs for these events.

Typical Mark-up Targets

Wine – 300% by the bottle; 400% by the glass

Liquor – 400% – 500%

Draft Beer – 400%

Bottled Beer – 300% – 400%

Premium Pricing – the price does not have to be the same every day

Drink prices can be higher on nights the bar offers a band, KJ or DJ.

Drink prices can be higher when prepared and served with flair – charge for the personalized attention and entertainment.

 

Food:  High Profit Menu Items and Typical Profit Margins

Pasta – 600% -1,000% mark up

Pizza – Up to 800% mark up

Risotto – 600% – 1,000% mark up

Salads – Up to 800% mark up

Eggs – 500% mark up

Other Revenue Sources for Bars and Clubs:

Gaming or coin operated amusement

Lottery/Lotto

Tobacco

Cover charges

Private room/party charges

 

Look-up Chart for Determining your Alcohol Costs

Price for 750 mL Bottle Cost per oz Cost 1.5 oz pour Cost 2 oz pour

 $10.00

$ 0.39

 $0.59

 $0.79

$11.00

$ 0.43

$0.65

$0.87

$12.00

$ 0.47

$0.71

$0.94

$13.00

$ 0.51

$0.77

$1.02

$14.00

$ 0.55

$0.83

$1.10

$15.00

$ 0.59

$0.89

$1.18

$16.00

$ 0.63

$0.94

$1.26

$17.00

$0.67

$1.00

$1.34

$18.00

$ 0.71

$1.06

$1.42

$19.00

$ 0.75

$1.12

$1.50

$20.00

$ 0.79

$1.18

$1.57

$21.00

$0.83

$1.24

$1.65

$22.00

$0.87

$1.30

$1.73

$23.00

$ 0.91

$1.36

$1.81

$24.00

$0.94

$1.42

$1.89

$25.00

$0.98

$1.48

$1.97

$26.00

$1.02

$1.54

$2.05

$27.00

$1.06

$1.59

$2.13

$ 28.00

$1.10

$1.65

$2.20

$ 29.00

$1.14

$1.71

$2.28

$ 30.00

$1.18

$1.77

$2.36

$32.00

$1.26

$1.89

$2.52

$32.00

$1.26

$1.89

$2.52

$33.00

$1.30

$1.95

$2.60

$34.00

$1.34

$2.01

$2.68

$35.00

$1.38

$2.07

$2.76

$36.00

$1.42

$2.13

$2.83

$37.00

$1.46

$2.19

$2.91

$38.00

$1.50

$2.24

$2.99

$39.00

$1.54

$2.30

$3.07

$40.00

$1.57

$2.36

$3.15

$41.00

$1.61

$2.42

$3.23

$42.00

$1.65

$2.48

$3.31

$43.00

$1.69

$2.54

$3.39

$44.00

$1.73

$2.60

$3.46

$45.00

$1.77

$2.66

$3.54

$46.00

$1.81

$2.72

$3.62

$47.00

$1.85

$2.78

$3.70

$48.00

$1.89

$2.83

$3.78

$49.00

$1.93

$2.89

$3.86

$50.00

$1.97

$2.95

$3.94

 

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