- Beer walls like Ruins Pub in Kansas City
- Automated cocktail dispensing machines like Tended Bar
- Tableside or kiosk automated ordering and payment systems
These touch screen technologies appeal to customers because they don’t have to wait for servers to place an order or bring the check. They also reduce the chance of incorrect orders and failure to charge for food and beverage. These are two of the biggest profit loss and resource waste issues that can be hard to contain. The public is becoming familiar with the technology as it is used at all ball parks and franchise casual eateries.
These automated devices are not appropriate in fine dining but are a cost reduction strategy fast food and casual establishments should consider to address the minimum wage increases.
Tracy Jong has been an attorney for more than 20 years, representing restaurants, bars, and craft beverage manufacturers in a wide array of legal matters. She is also a licensed patent attorney.
Her book Everything You Need To Know About Obtaining and Maintaining a New York Retail Liquor License: The Definitive Guide to Navigating the State Liquor Authority will be available next month on Amazon.com as a softcover and Kindle e-book.
Her legal column is available in The Equipped Brewer, a publication giving business advice, trends, and vendor reviews to help craft breweries, cideries, distilleries and wineries build brands and succeed financially.
She also maintains a website and blog with practical information on legal and business issues affecting the industry. Follow her, sign up for her free firm app or monthly newsletter.
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Tracy Jong Law Firm