Category Archives: Trademark

5 Steps for Spring Cleaning Your Brand Assets

You may be doing some spring cleaning at home or in your yard as the winter seasons fades away. Now that tax season is over, it is a great time to to do some spring cleaning at your business. One … Continue reading

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“Reserve” Variations May Not Be Protectable as Trademarks

“Reserve” is a common term used in the hospitality industry by hotels and restaurants. Common terms are difficult to register as trademarks if they have a connection in the mind of the consumer to the product or service. In that … Continue reading

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Avoiding Trademark Pitfalls

Why Not Use A Low Cost Online Provider for your Trademark Registration? When someone wants to protect, they don’t just need a simple registration form completed and then filed. Frankly, anyone can complete a form. However, even a well prepared … Continue reading

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Great Harvest Bread Co.

Great Harvest Bread Co. uses the slogan “Bread. The way it ought to be.” Panera uses the slogan “Food As It Should Be.” Great Harvest alleges that Panera uses its similar slogan on products that directly compete with the bakery’s … Continue reading

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Federal Craft Beverage Trademark Protection May Be In Peril

Federal Craft Beverage Trademark Protection May Be In Peril The “Flatizza” mark was applied for by Readi Spaghetti, a restaurant in Washington. Two months later the Subway franchise Doctor’s Associates Inc. applied for the same mark and filed an opposition … Continue reading

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Beware of Trademark Scams!

Our law firm has received a number of inquiries related to recent trademark scam. One of our business clients, Lugia’s Ice Cream, has kindly sent us documents to show all of our clients. These scams will pull your contact information … Continue reading

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Blondes don’t always have more fun (or trademarks)!

Blondes don’t always have more fun (or trademarks)! Consent or co-existence agreements may no longer be sufficient to overcome a refusal based or likelihood of confusion. A co-existence agreement is used when two businesses have similar marks but in good … Continue reading

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Finger Lakes Innovation Hot Spot

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Trademarks are Secret Weapon of Celebrities

Celebrities are getting trademark savvy by registering marks before others get the idea to capitalize on popular phrases and lyrics by putting them on T-Shirts, shot glasses and other products. Musicians, sports coaches, athletes and politicians want to capitalize on … Continue reading

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This Bud Is For You: Limited Trademark Options For Marijuana Businesses

Marijuana related businesses cannot register federal trademarks. Trafficking in marijuana is prohibited by the Federal Controlled Substances Act. Any schedule 1 drug cannot meet the standard of legal use of the mark in interstate commerce even in states where medical … Continue reading

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