Author Archives: tracyjong

First DTSA Verdict was for a Recipe Misappropriated by a Contract Manufacturer

Almost a year ago, the federal Defend Trade Secrets Act ( DTSA) was adopted to strengthen protection for businesses whose proprietary data and information is misappropriated despite its affirmative efforts to protect it. Note that last part:  in order to … Continue reading

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5 Steps for Spring Cleaning Your Brand Assets

You may be doing some spring cleaning at home or in your yard as the winter seasons fades away. Now that tax season is over, it is a great time to to do some spring cleaning at your business. One … Continue reading

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“Reserve” Variations May Not Be Protectable as Trademarks

“Reserve” is a common term used in the hospitality industry by hotels and restaurants. Common terms are difficult to register as trademarks if they have a connection in the mind of the consumer to the product or service. In that … Continue reading

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Pleasantly Surprised by Technology that Works

If a device is meant to make our lives easier, its interface with us should be simple, clutter-free, intuitive and does not require specific tweaks from its users.  I may have found just that device! When my wife got my … Continue reading

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21st. Century Patent Practice

Being a parent of three sometimes means you have to take your work on the road as you chauffeur them to activities. Let me tell you about one such day. Sitting on the sidelines during a sports lesson, I want to, … Continue reading

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Beware of Employee Agreements

  Many employees sign confidentiality and non-compete agreements when accepting a new job. While the stack of on-boarding paperwork for a new job seems routine, the obligations included in these non-compete agreements are anything but routine. Employees must carefully understand … Continue reading

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Tips for Breaking Free from Alice’s Shackles

I wish I had never met Alice! I feel she’s imposed on me, much like how a spouse is imposed on another in an arranged marriage or a mother-in-law that overstayed her welcome. Alice is here to stay. Of course I’m referring to … Continue reading

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Avoiding Trademark Pitfalls

Why Not Use A Low Cost Online Provider for your Trademark Registration? When someone wants to protect, they don’t just need a simple registration form completed and then filed. Frankly, anyone can complete a form. However, even a well prepared … Continue reading

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Great Harvest Bread Co.

Great Harvest Bread Co. uses the slogan “Bread. The way it ought to be.” Panera uses the slogan “Food As It Should Be.” Great Harvest alleges that Panera uses its similar slogan on products that directly compete with the bakery’s … Continue reading

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Patent Validity Opinions Take on Greater Importance

The general industry consensus that formal validly and infringement opinions were unnecessary is changing after two recent US Supreme Court case decisions were announced. After Halo Electronics Inc. v. Pulse Electronics Inc., 136 S. Ct. 1923 (2016), it is easier … Continue reading

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