Author Archives: tracyjong

Pleasantly Surprised by Technology that Works

If a device is meant to make our lives easier, its interface with us should be simple, clutter-free, intuitive and does not require specific tweaks from its users.  I may have found just that device! When my wife got my … Continue reading

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21st. Century Patent Practice

Being a parent of three sometimes means you have to take your work on the road as you chauffeur them to activities. Let me tell you about one such day. Sitting on the sidelines during a sports lesson, I want to, … Continue reading

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Beware of Employee Agreements

  Many employees sign confidentiality and non-compete agreements when accepting a new job. While the stack of on-boarding paperwork for a new job seems routine, the obligations included in these non-compete agreements are anything but routine. Employees must carefully understand … Continue reading

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Tips for Breaking Free from Alice’s Shackles

I wish I had never met Alice! I feel she’s imposed on me, much like how a spouse is imposed on another in an arranged marriage or a mother-in-law that overstayed her welcome. Alice is here to stay. Of course I’m referring to … Continue reading

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Avoiding Trademark Pitfalls

Why Not Use A Low Cost Online Provider for your Trademark Registration? When someone wants to protect, they don’t just need a simple registration form completed and then filed. Frankly, anyone can complete a form. However, even a well prepared … Continue reading

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Great Harvest Bread Co.

Great Harvest Bread Co. uses the slogan “Bread. The way it ought to be.” Panera uses the slogan “Food As It Should Be.” Great Harvest alleges that Panera uses its similar slogan on products that directly compete with the bakery’s … Continue reading

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Patent Validity Opinions Take on Greater Importance

The general industry consensus that formal validly and infringement opinions were unnecessary is changing after two recent US Supreme Court case decisions were announced. After Halo Electronics Inc. v. Pulse Electronics Inc., 136 S. Ct. 1923 (2016), it is easier … Continue reading

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Awe, Man! Don’t Take Away The Cool Stuff!

AWE, MAN! DON’T TAKE AWAY THE COOL STUFF! Those cool new car features that allow integrated on board car cameras and multi-purpose navigation devices might be short lived.  The music industry groups are suing Ford, GM and other car manufacturers … Continue reading

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CHOP Confusion

Rutgers University applied to register “Chop” for various merchandise after its first bowl game. The winning season’s mantra was “just keep chopping wood.” The University’s application met with opposition from the Children’s Hospital of Philadelphia who had used the CHOP … Continue reading

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Information is Power

Information is Power Information is power. When you are adopting a new product name, you need information to make informed decisions and minimize the risk of problems down the line. Problems can, and generally do, cost thousands of dollars and … Continue reading

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